Why a Construction Company Podcast is a Good Strategy for Your Business 2022

construction company podcast

When you think of the construction industry, what’s the first thing that comes to mind? Probably something along the lines of “hard work,” “lots of dirt,” or “backbreaking labor.” But what if we told you that a construction company podcast is a great way to boost your business’ productivity and increase sales?

Podcasts are becoming more popular as an alternative to traditional radio and TV, and they’re especially useful for businesses looking to connect with their audience. If you have a business where people need to be able to listen while they’re working—like construction companies and contractors—podcasts are an excellent way to get your message out there and get new customers in the door.

In this blog, we’ll share with you why a construction company podcast can be helpful to your brand!

Why Will A Construction Company Podcast Be Helpful For Your Brand?

construction company podcast

The construction industry is booming, and it’s only getting bigger. The rise of the gig economy means more people are looking to make a living by working for themselves, and many choose trades like carpentry and electrical installation. With this growth comes more competition, which is why a construction company podcast is a must-have.

Top 5 Reasons Why A Construction Company Podcast Is A Need For Your Brand

We know you’re busy. You’ve got a business to run, and there’s a lot of work. That’s why we’ve come up with 5 top reasons that would convince you why a company construction podcast is one of the best marketing tools for your business.

1. It’s an easy way to reach new customers.

A construction company podcast is an easy way to reach new customers.

Do you know how many people are searching for information about building and renovating their homes? Millions! And those millions of people are looking for answers to their questions to make the right decisions regarding building or renovating.

If you run a construction company, you know that getting in touch with your customers can be challenging when they need help. They might be busy at work and can’t call you right away. Or maybe they’re stuck at home with a sick child and can’t leave the house. Whatever the case, there are many reasons why a customer might not be able to reach you at their convenience.

But if your company has a podcast, you share with your customers on social media and through email newsletters, it’s easy for your customers to listen whenever it’s convenient for them—even when they’re on the go! This is because podcasts are great for listening in the car, working out at the gym (or even cleaning your house). 

2. It helps you stand out from the competition by showing off your personality and expertise (and maybe even some humor!)

As you can probably imagine, construction is a pretty serious business.

It’s also a very fast-paced one. You have to be able to think on your feet and make quick decisions to keep up with the demands of your customers—not to mention your own deadlines.

That’s why it’s important that you stand out from the crowd by showing off your personality and expertise (and maybe even some humor!) through a great podcast.

Podcasts are an amazing way to get your brand out there and build relationships with potential clients. They’re also a great way for you to maintain contact with current clients after they’ve left the building site.

Even if you’ve never heard of podcasts before, don’t worry! You don’t need any special equipment or software—just an Internet connection and something interesting to say!

3. Podcasts are like videos but easier to make and share—which means more potential listeners!

If you’re looking to reach a wider audience with your message, podcasts are a great way to do it. 

The best part? Podcasts are easy to make—you can talk into your phone or computer, record yourself on video, or even use a service like [name of service] that will transcribe your words into text for you (and then read back over it before posting it).

Once the content is recorded, you must publish it on your chosen platforms!

4. Podcasts are also SEO-friendly, so they’re great for getting noticed in search engine results (and boosting your rankings).

Podcasts are great for SEO.

Search engines like Google, Bing, and Yahoo are always looking to improve how they rank websites in their search results. One way they do this is by using the number of backlinks (links to your website from other sites) as a key ranking factor. These days, podcasts are one of the easiest ways to build high-quality backlinks to your site. There are many ways that you can use podcasting to help boost your rankings in search engines:

  • Interview guests on your show and include links to their websites in the show notes (and if they have social media accounts, include those links too). This will help drive traffic to their sites and give them more opportunities for exposure.
  • Include links in each episode’s description so listeners can check out other episodes or subscribe directly from iTunes or another podcast source like Stitcher Radio or SoundCloud.
  • Share episodes on social media platforms such as Facebook groups or LinkedIn groups related to your industry (and related content), which will help increase engagement levels on those platforms and drive traffic back to your website through these new links!

In a digital age, a construction company podcast is a competitive edge you can use as leverage over everyone else in your industry.

5. You allow people to look inside your construction company, helping your audiences become more connected to you!

Think of your podcast as a window into the world of building and construction.

When people listen to your podcast, they get an inside look at what it’s like working with your construction company, which can make them feel more connected to what you do—and want to keep coming back for more!

A podcast humanizes your company to your audience. People put in significant monetary investments into construction. If they get to know the actual people behind the company and they get to relate to them on a more personal level, they are more likely to trust you over your competitors.

The Bottomline

Podcasts are the new radio, and they’re a great way to get your message out there. If you’re in the construction industry, it’s time to start thinking about how podcasts can help your business.

A construction company podcast is a great way to build relationships with potential clients and customers. They allow you to tell stories, share tips and tricks, and even answer questions directly from listeners. You can do all this without worrying about the cost of running ads on the radio or TV!

But how do you get started? Reach out to PodKick today, and we’ll help you kick off your construction company podcast journey!

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Mary Achurra is a freelance content marketer. She helps business owners and entrepreneurs attract and retain customers by creating quality, engaging content.