Are you starting a podcast for your health coaching business?
You should!
Podcasts are becoming increasingly popular to connect with clients, build your brand, and share your expertise. But it can be hard to know how to start growing it.
Podcasting is an incredible way to build connections with people from all over the world—and there’s no better way to show them who you are than by talking directly into their ears and ensuring you communicate the importance of health.
This blog will show you how to create engaging content that attracts your clients and how to use that content to grow your health coaching business. So, keep reading!
Why Is A Health Coaching Business Podcast Important?
A podcast is a great way to build your health coaching business.
It helps you reach more people and get your message out to them in a way that’s entertaining and engaging.
It also helps you connect with your audience on a deeper level—you can tell them about yourself and your story so they feel like they know you. You can share what inspired you to start your health coaching business or why you do what you do. You can tell them about your challenges and how they’re overcome.
And it keeps the momentum going! It’s easy for people to forget about you once they’ve bought your product or taken a course—but if they’re listening to your podcast every week, they’ll have access to this valuable information whenever they need it. Plus, when they hear the same voice week after week, it creates an automatic connection between them and the person at the other end of their headphones (or speakers).
Tips To Growing Your Health Coaching Business Podcast
If you’re a health coach, you know that your business is about relationships. Your clients entrust you with their deepest secrets, fears, and greatest hopes for themselves about their health. They’re trusting you to help them navigate through the challenges of life and work, and they’re trusting you to help them grow into the best and most healthy versions of themselves.
So when building trust with your clients, there’s nothing more important than being able to communicate effectively. And one of the most effective ways to communicate with someone is through conversation—a conversation where both parties have time to think about what they’re saying and respond thoughtfully.
That’s where podcasting comes in! Because podcasts allow for deep conversation between two people—and because podcasts are often listened to at a slower pace than other forms of media—they give listeners the chance to think about what’s being said on the other end and respond accordingly. This makes podcasts perfect for building trust between you and your clients because it gives them time to process what’s being said instead of rushing through it like they might if they were reading text or watching the video.
Here are some tips to grow your health coaching business podcast even further!
Always Get Feedback From Your Listeners
Listeners are a valuable resource for any podcaster, but it’s especially useful for growth-mode podcasts like yours.
The best way to grow your podcast is by getting feedback from your listeners!
Why? Because the more they tell you what they like and don’t like about your content and how it can be improved, the better you can make it. And that means more listeners will tune in and listen to your show—and maybe even turn into clients!
Share Your Content With Other Health Coaches So They Can Use It Too
You might be wondering how to grow your own health coaching podcast. Well, one of the best ways is by sharing it with other health coaches so they can use it too!
When you share your content, you help other people learn from you and your expertise. This also allows them to stretch themselves by learning from their peers. Sharing your content also helps build your own brand, which is great for business (and for personal development)!
Build Relationships With Your Customers And Listeners
There are several ways to create connections with your audience:
1. Be authentic. If you’re not yourself, people will sense it and be less likely to connect with what you say. So be yourself! Be real! The more authentic you are, the more people will connect with what you have to say (and buy from you).
2. Ask for honest feedback. Don’t just assume that everything is good enough—ask your customers for honest feedback about what went well and what could be improved upon next time around! This will help keep them engaged with your brand and make them feel valued as individual human beings rather than just as a customer.
3. Be helpful when possible—especially if they’re struggling or having trouble reaching their goals
Focus On Your Content, Make Sure It Is Relevant To Your Audience
So what does that mean?
It means that the content you create should be relevant to your audience’s needs and interests. This will help them feel like they are part of your show and give them something to connect with.
If your audience feels safe and connected with you and your show, they are more likely to listen to it on repeat!
Offer Value To Your Customers By Helping Them Solve Their Problems
You’ve likely heard that the best way to grow your health coaching podcast is by offering value to your customers. But what does that actually mean?
Well, it means giving people something they want and need. It means giving them the information they need in a way that’s motivating, compelling, and helpful. And it means doing all of this in a way that makes them feel great about themselves—and therefore more likely to continue following along with you on this journey together.
Always Be Consistent With Posting Episodes To Your Health Coaching Podcast
It’s easy to get distracted by everything you have going on in your life and forget about updating your podcast. This is why it’s important to always be consistent with posting episodes—so that people know when new content is available and can subscribe to your show accordingly.
Because this is an area where you can really make a difference for your listeners, don’t hesitate to spend some time each week or month researching ways to keep them up-to-date with the latest information about health coaching and personal development.
You’ll be amazed at how quickly your audience grows if they feel like they have access to all the latest resources available through you!
The Bottomline
Growing a coaching business podcast can be scary, but it’s worth it!
If you’re ready to grow your health coaching podcast even further, contact PodKick today to get started!
Mary Achurra is a freelance content marketer. She helps business owners and entrepreneurs attract and retain customers by creating quality, engaging content.