Are you starting a podcast for your coaching business?
You should!
Podcasts are becoming increasingly popular to connect with clients, build your brand, and share your expertise. But it can be hard to know where to start if you’re just getting started.
Podcasting is an incredible way to build connections with people from all over the world—and there’s no better way to show them who you are than by talking directly into their ears.
This blog post will show you how to create engaging content that attracts new clients and how to use that content to market yourself and your coaching business. So, keep reading!
Why Is A Coaching Business Podcast Important?
A podcast is a great way to build your coaching business.
It helps you reach more people and get your message out to them in a way that’s entertaining and engaging.
It also helps you connect with your audience on a deeper level—you can tell them about yourself and your story so they feel like they know you. You can share what inspired you to start your business or why you do what you do. You can tell them about your challenges and how they’re overcome.
And it keeps the momentum going! It’s easy for people to forget about you once they’ve bought your product or taken a course—but if they’re listening to your podcast every week, they’ll have access to this valuable information whenever they need it. Plus, when they hear the same voice week after week, it creates an automatic connection between them and the person at the other end of their headphones (or speakers).
Tips To Start Your Coaching Business Podcast
If you’re a coach, you know that your business is all about relationships. Your clients entrust you with their deepest secrets, fears, and greatest hopes for themselves. They’re trusting you to help them navigate through the challenges of life and work, and they’re trusting you to help them grow into the best versions of themselves.
So when building trust with your clients, there’s nothing more important than being able to communicate effectively. And one of the most effective ways to communicate with someone is through conversation—a conversation where both parties have time to think about what they’re saying and respond thoughtfully.
That’s where a coaching business podcast comes in! Because podcasts allow for deep conversation between two people—and because podcasts are often listened to at a slower pace than other forms of media—they give listeners the chance to think about what’s being said on the other end and respond accordingly. This makes podcasts perfect for building trust between you and your clients because it gives them time to process what’s being said instead of rushing through it like they might if they were reading text or watching the video.
Here are some tips to get you going with your coaching business podcast!
Decide what your podcast will be about and who it’s for
The first step in creating a coaching business podcast is deciding what it will be about and who it’s for. For example, if you’re planning on launching a business advice podcast, it might be helpful to think about the specific people who are likely to listen to your podcast. For example, if your target audience is primarily women in their 20s, then you’ll want to focus on relevant topics.
If you’re unsure what your podcast should be about, start by brainstorming topics that interest you! Then narrow down the topics that seem like they would be most engaging for listeners.
Once you’ve decided on a topic area, think about how many episodes per week you’d like to have available—and commit yourself to stick with that number. This will help keep your schedule manageable and ensure that each episode has enough time and energy invested into it to make it worth listening to.
Create Your Podcast Outline
Your podcast outline is your map to success. You’ll use it to get from Point A (idea) to Point B (conclusion).
It’s not just a bunch of words on a page—it’s a plan for getting from Point A (idea) to Point B (your conclusion). It’s the road that will help you stay on track and keep moving forward.
Find a good recording space in your home
Finding a good space to record your podcast episodes can be tough if you’re just starting out. I know it was for me!
So before you go out and buy equipment, try recording some test episodes in different rooms in your house. That might be ideal if you have a spare room with hardwood floors. Or if you’ve got a basement with tile or concrete walls, that could work too. Just ensure the room isn’t too small or too big—you don’t want echoes or reverb to get in your conversation!
Once you’ve found your space, start brainstorming ways to improve it. Maybe you’ll need to add soundproofing foam or put up curtains on the windows, so they don’t reflect too much light back into the microphone. You might want to invest in acoustic treatment panels (like this one) if any annoying sounds come from outside the room, like traffic noise or construction work going on nearby.
The bottom line is that if you can’t find a good place at home where both parties can hear each other clearly without any interference from their surroundings, then the whole thing’s just not going to work! So give yourself some time.
Find the right equipment
When starting a coaching business podcast, getting started with the cheapest equipment can be tempting. After all, why would you spend a lot of money on gear if you’re just starting out and don’t have many clients yet?
But here’s the thing: even if you’re planning to grow your podcast into something big someday, it’s still worth investing in good equipment from the start. If you don’t have good-quality microphones and headphones—and especially if you don’t have any audio editing software—you’ll find it difficult to produce a professional-quality show.
And even if you decide to upgrade your gear later on (maybe after hiring an editor), starting out with decent equipment can still be helpful so that you know what to look for when shopping around.
The Bottomline
Starting a coaching business podcast can be scary, but it’s worth it!
If you’re looking to start a podcast for your coaching business, here are three things you need to know:
1. Nobody knows who you are. You must be willing to put yourself out there and talk about your struggles and triumphs to get people to listen. No one will find you if they don’t know what your podcast is about.
2. It takes time and effort to build an audience. This isn’t something that happens overnight—it’s a process that takes perseverance and consistency over time to see results. You’ll have setbacks along the way, but keep going! The rewards are worth it!
3. Podcasting is fun! Once you’ve gotten through all the hard work of starting a podcast, I promise that it will become one of your favorite things—especially when you see how many people are listening!
If you’re ready to start your podcasting journey, contact PodKick today to get started!
Mary Achurra is a freelance content marketer. She helps business owners and entrepreneurs attract and retain customers by creating quality, engaging content.