Do you want to learn how to video podcast but don’t have all day? The great news is that you can get started with just a few tips and tricks. This post will serve as a guide through the step-by-step process of how to video podcast, even if you’re just getting started.
Before we go through the steps, there are a couple of prerequisites. You must have your own specialty to succeed in the world of podcasting. The podcast sector is becoming increasingly crowded. Every day, a growing number of people, particularly service providers and company owners, choose to leverage podcasting as a platform to show their expertise in their sector.
Aside from having a niche, in order to attract new viewers, it’s also vital to experiment with different techniques and distribution channels. You may now use YouTube as an extra way of connecting with your target listeners by repurposing your audio recordings. Turn them into mp4 files and upload them for greater exposure. Better yet, record in video format, even if you’re only able to record video on your end. 43% of monthly podcast listeners say they’ve recently enjoyed podcast material on YouTube. This is too great a segment to ignore.
What is a Video Podcast?
A video podcast is generally started by repurposing an audio file to be compatible with mp4 outlets like YouTube. You might use a static picture or graphic as a thumbnail for the audio. It might also be in video format, derived from both the host and the visitor in a video interview or recording.
Video podcasting has some important drawbacks you need to consider before diving in. Video editing takes longer and may increase production expenses. Filming adds stress on both the hosts and the visitors, and not everyone appreciates it. It can still be difficult to keep viewers engaged for the entire duration of a video podcast episode. You are essentially still just having a conversation, after all.
On the other hand, video podcasting offers a list of advantages, too. Video episodes are an excellent method for producing new material to market your podcast and grow your audience. For one thing, they can easily be cut up and uploaded as videograms (short pieces) on social media. Video is more intimate since it invites your audience into the studio, which can aid in the development of viewer trust. Plus, uploading your podcast to YouTube (besides Apple Podcasts, Google Play, Spotify, and other platforms) exposes your program to a whole new viewer segment.
7 Steps for How to Video Podcast
Before wanting to start a video podcast, we suggest you learn the basics of podcasting production first. It is better to make all terminologies and technical aspects of podcasting clear for our tutorial to be free flowing. However, if you already have an idea, let us move on to the process of video podcasting.
1. Know the podcast format you’ll use
The first thing to figure out is the format of your video podcast. Sometimes it depends on which category you are in. Here are the details on a few different types of video podcasts you can create:
The interview style is the most prevalent sort of video podcast. This is because interviews are the most effective of all the options. You’re providing your podcast the opportunity to bring in respectable guests, which you may use to your advantage. Your podcast will benefit from the listenership of your guest, who may become your listeners as well.
Two or more subjects can make up an interview. They can be captured on several cameras and then shared with audio while they converse with each other. This podcasting format requires additional equipment and possibly a professional studio setup.
Because of the restrictions posed by the COVID-19 pandemic, podcast producers devise ways to keep their production constant. This method is more convenient and easier than face-to-face interviews.
With the help of video conferencing software, many interviews now happen virtually. Even though it’s fast and efficient to do remote recording, remember to invest in high-quality microphones and headphones to maintain the clarity of the audio. Never forget to check your internet connection before starting the recording to avoid interruptions.
Using a static image relevant to the episode information and editing it along with the mp3 audio is the easiest way to repurpose your podcast. You do not need to record video at all with this format. Your voice recording with proper sound effects and background music will suffice.
However, because there are no moving elements in this format, it cannot be considered a full-fledged video podcast. It’s only one method for making your podcast episodes compatible with video platforms.
The disadvantage of this style is that the audience cannot interact more deeply or appreciate a visual portrayal. If you’re still unsure about recording a video for your podcast, this format is the ideal means to get your name out there on video platforms.
B-Roll or External Footage
Choosing the visual material you want your viewers to see is what B-Roll or external film is all about. You may either use your own video recording, animated text, or images. You can also download some free stock videos to use.
With this style, a slideshow of many photos is also allowed. You can accomplish this with Microsoft’s PowerPoint program, or something similar. When paired with in-person or talking head shot video of the presenter and guests, this format shines.
2. Film or produce your video
If you chose the interview, remote podcasting, or external footage format, you can start filming. Make sure when doing interviews to prepare a script or an outline to guide you and your guest. This practice will keep you on track and avoid beating around the bush.
In filming and recording, you need to note the following practices:
Beware of plosive and filler words
Plosive sounds are sudden bursts of air when speaking b,p, or k sounds. When done redundantly, this can be quite annoying to the ear. To avoid plosive sounds from occurring, use a pop filter along with your microphone.
A pop filter helps disperse air bursts before they can reach the microphone. Also, awareness is important in podcast discussions. You need to stop repeatedly speaking filler words such as uh, uhms, you know, and ahh. It may not be a serious consideration for you. However, removing this habit can improve the value and flow of your show.
Do not turn off cameras and microphones
Let your camera and microphone roll without interruptions. Do not bother turning them off at different stages of the interview. Doing so can leave you with multiple files to render. This can be confusing If you take a break in the middle of the interview or make a mistake while speaking, just keep rolling. Whatever you don’t need can be edited out in the post-production process. This is less risky than turning stuff off and on again.
Get on good terms with your interviewee and stay comfortable
You need to have sound rapport with your guest and co-host before the recording schedule. Remember that your tone of voice will define your expression and emotions. In addition, your facial expression can have an equally compelling effect, since it is a video recording.
Give yourself time to get comfortable with each other’s presence. Take a few minutes to loosen up and break the ice before jumping into the recording process.
Record in a well-lit and conducive space
It is a no-no in podcasting to record in a noisy room. The same goes for recording in an empty space, since it will create a lot of annoying echoes that are hard to edit out. The best space is a quiet room with soft furniture, fabrics, and other fixtures that can absorb sound and prevent it from bouncing back and forth.
Choose in a well-lit area as well to avoid shadows being cast on your face. A well-lit area will make you look crisp and clean on cam.
3. Prepare your equipment
Here is a brief rundown of everything you’ll need to make a video podcast. This technology is ideal for both in-person and long-distance video recording.
Setup for In-Person Recording
The simplest approach to recording an in-person video podcast is to use a good DSLR camera to capture video and a separate handheld recorder to catch audio, then merge the audio and video later. You’ll need:
- DSLR (Digital Single Lens Reflex) Camera
- Recording Device
- Headphones or EarPods
- Lighting Fixtures for Video Recording
- Clean Visual Background
- Sound-Absorptive Fixtures
Setup for Remote Recording
The simplest approach to record a remote podcast is to use a program like Zoom to capture video while also recording a backup of your podcast audio locally using QuickTime or Audacity, and then mixing the audio and video later. You’ll need:
- Headphones or EarPods
- Lighting Fixtures for Video Recording
- Clean Visual Background
- Sound-Absorptive Fixtures
4. Record separate audio
Do not rely on audio recorded through a camera. Set up a separate audio recording device connected to your studio microphone. This is a good practice, especially when you are recording in an in-person setup.
When it comes to remote recording, you can use video conference software like Zoom to record separate audio files. Simply click the “Record” button before starting the interview. After the call, tap the “End Meeting” button. Check your computer’s storage and you will see both the video (mp4) with sound and the separate audio (mp3) files downloaded.
To make sure that you get a better audio recording, attach the microphone to your laptop or PC. Do not rely on the mercy of microphones that are built into your device. You cannot expect high-quality audio if you use a built-in microphone. There are many USB recording microphones available that can provide you with decent audio.
Make sure any transitions are smooth and seamless—you could even include a little piece of music or audio to signify the start of an ad break, for example. Edit and optimize the audio to ensure that it is crisp and clear.
Make sure you correctly match your edited audio and video files to provide your listeners with a faultless, professional-sounding listening experience.
5. Create a customized thumbnail and start editing the video
Creating a thumbnail is similar to designing podcast artwork. You must make sure that the combination of images and text is harmonious and geared towards attracting viewers. The thumbnail should pique the interest of the market, tempting them to click and watch your video podcast.
When you have little to no idea how to edit a video, you can either learn or outsource the process. Try watching some tutorials on YouTube regarding the editing software you want to use. You may start with iMovies, Capcut, or Filmora, as these editing platforms are easier to maneuver.
When you are editing your video, try cutting off dead air, unwanted words, and parts that are not in resonance with the principal topic. If the visuals are too dark or light, you can try to adjust them using the editing software.
Editing software also allows you to insert video headshots into pre-formatted frames to make it more pleasing and presentable to the viewers. Make sure your video has a clear and engaging Call to Action (CTA) at the end, just like with an audio podcast. You don’t need to sell anything to get people to subscribe, follow you on social media, or join up for your email newsletter.
6. Insert an intro and outro
Try devising an interesting introduction format, just as you would do with an audio podcast. Make sure that the intro has your show’s title, what episode it is, and some lines or quotes that may strike your audience’s minds and feelings.
Then figure out an outro that recaps all the points of discussion you touched on in that particular episode. It should also have a CTA, which will give the listeners a chance to show their support and loyalty to your show.
7. Upload, share, and promote your video
Successful video makers understand that the journey to digital success does not end with the upload. Content providers must use social media amplification on several channels to enhance the reach of their video podcasts.
Some editing tools allow users to share their submitted material effortlessly across social media platforms. This includes free video production templates for announcing new episodes.
If your platform does not have this feature, you may manually upload a teaser or a short reel to your social network profiles. This works really well on Facebook, Instagram, and Twitter. Remember to include engaging copy in your postings. In marketing, a mix of text and graphics will lead to success.
Other Platforms Where You Can Upload Your Video
Video podcasts offer a multitude of opportunities to attract new listeners and produce more content for your show’s promotion. They do, however, need a lot more effort and post-production. Before starting your video podcast, here are some gentle reminders for you:
- Know the ins and outs of audio podcasting.
- Learn the pre- and post-production process of podcasting to gain expertise and knowledge in the field. You can learn how to video podcast faster if you already have general knowledge.
- Ensure that you have ample time to record, edit, and distribute. If you do not, try asking for help from the experts.
- Gear your efforts towards marketing and promotion, but prioritize quality videos as well.
- Invest in a good camera, microphone, and other recording equipment.
- Check out free video and audio editing software that offers advanced features for podcasting beginners.
If you have the funding or expertise, we strongly advise you to develop a video podcast strategy tailored to your podcast’s objectives. After you’ve launched your video podcast and built an audience, the next step is to examine how to monetize it for sustainability.
If you need help to make your podcast a success, podcast production companies like Podkick can help you deal with your production needs from start to bottom.