The rise of the podcast has been meteoric. Once largely relegated to niche audiences, the medium is now one of the most popular ways to consume content.
But what if you are a law firm looking to harness the power of podcasts? How do you start a podcast that will be successful?
In this blog, we’ll teach you how start a podcast as a law firm and why doing so is good for your business.
Why Are Podcasts Popular?
Before we dive into podcasts for law firms, let’s explore why podcasts are so popular in the first place:
Podcasts are convenient: You can listen to podcasts anywhere and anytime—in the car, at work, or even on your morning jog. You can also listen to them on-demand whenever it’s convenient for you—you don’t have to wait until they’re posted online or released on iTunes. This means that people listening to podcasts hear about your brand when they’re most engaged and interested in it—a great marketing opportunity!
Podcasts connect you with your listeners: When someone listens to a podcast, they get more than just the content itself—they get the experience of listening and being engaged in something that matters to them. This means that when users hear about something related to their interests from a trusted source (like an expert), they will be more likely to offer their trust!
If you’re ready to start a podcast as a law firm, here are our top tips to help you kick off your journey the right way.
Tips To Start Podcasts For Law Firms
Choose Your Podcast Name
To start a podcast as a law firm, you need to choose your podcast name. Pick something that reflects what you do and the type of clients you want to attract.
For example, if you’re a criminal defense attorney and your practice focuses on defending people accused of violent crimes, it might be better to choose a name that reflects that. Something like “The Law is Not Colorblind” or “Murder Defense.”
The same goes if your practice focuses on helping businesses, families, or individuals with estate planning needs. You could go with something like “Estate Planning for Businesses” or “Estate Planning for Families.”
Once you’ve chosen your podcast name, make sure it’s easy to spell and remember. You’ll want people to be able to find it easily on platforms!
Find A Host Or A Co-Host For The Show
Finding a host or co-host for your law firm podcast can take time and effort.
To get started, consider what kind of personality you’re looking for in a host. Is your show more serious and professional, or are you looking to have some fun? Are you looking for someone who will be able to answer questions, or do you want someone who can help guide the conversation? Are they an expert in the theme of your show?
After you identify potential candidates, reach out to them and ask if they’d be interested in joining your team! If the answer is yes, ask them if they have any questions about your show before continuing with the next step of creating an outline and recording episodes.
Make Sure That You Have The Right Equipment.
To start a podcast as a law firm, you must first ensure that you have the right equipment.
The most important piece of equipment is the microphone. Most people think that all microphones are the same, and they’re not! You’ll want to get one with a cardioid polar pattern, which means it picks up sound from in front of it better than from behind or on either side. This will help prevent feedback and will make your podcast sound smoother and more professional.
You’ll also want to ensure that your audio levels are set correctly. Most mics have volume controls and gain knobs, so you should be able to adjust these easily when recording your first episode. However, if you’re using an external mic or mixer instead of plugging directly into your computer’s USB port, things might get trickier because these devices use different types of connectors that may not be compatible with each other unless you buy an adapter cable for them (which could cost several hundred dollars).
Finally—and this is important—ensure that your computer has enough storage space for all those files! If it doesn’t have enough space or memory power, then everything will run slowly and possibly crash while recording or editing new episodes
Create A Plan For Each Episode And Decide What Kind Of Guests You Want To Have In Your Show
Creating podcast for law firms requires understanding that you need help to do it.
You can collaborate with other industry professionals, such as lawyers and experts in your field. You can also involve team members or even clients with interesting stories to tell.
The key is to create a plan for each episode and decide what kind of guests you want to have on your podcast. For example, if you want to talk about current events in the legal field, then you may want an expert guest who has experience in this area. Or, if you’re looking for advice on handling specific cases, a lawyer from another firm might be helpful.
Be Consistent With Publishing Dates And Times, So People Know When To Tune In
To start a podcast as a law firm, you must be consistent with when and how often you publish episodes. This ensures that your listeners know when to tune in and that they can take advantage of everything important.
This might be easy enough, but it can be tricky. Hopefully, these tips will help:
-Make sure you have a dedicated calendar for recording and publishing episodes. This way, nothing gets lost in the shuffle of all the other things on your plate.
-Be sure that all your team members know what day and time they’re expected to record their part of the show, so they get everything.
-Review each episode before publishing it, so there are no mistakes or typos that need fixing before hitting “publish.”
If you’re interested to start a podcast as a law firm, there are quite a few things to consider. You’ll want to think about how it fits into the overall marketing strategy of your firm, who will be involved in the creation and production of the podcast, and how it will be distributed.
Creating a podcast for law firms is a challenging task. But don’t let that overwhelm you! If you want to get in on the podcasting trend, PodKick is here to help you. Contact us today so we can help you get started!
Mary Achurra is a freelance content marketer. She helps business owners and entrepreneurs attract and retain customers by creating quality, engaging content.