FAQ

What Do I Need To Start A Podcast?

You’ll need a microphone, a quiet room and a way to record you message. You don’t need to record in a professional studio or use expensive microphones. However, before you hit the record button you want to make sure you have a purpose for your episode. The last thing you want is to turn off your audience. 

How Much Time Do I Have To Commit To Create A Podcast?

If you are hiring a producer and editing team your time commitment should be the length of time it takes to record and upload the files. You may want to add in strategy and coordination as well. So if you record a 30 minute episode your time commitment should be less than 35 minutes. If you are editing the podcast yourself you should plan on a 2-4X time commitment which means the 30 minute episode you recorded may take about 1-2 hours.

How To Promote A Podcast?

Getting your own audience on board is the first step. That’s typically an internal email list or group that you have a relationship with. Other methods for promoting a podcast are running ads on social media platforms, ads on podcast players and being a guest on other podcasts.

What Makes A Successful Podcast?

That depends on the purpose of your podcast. We’ve worked on shows that get millions of downloads per month and shows that only have a couple hundred, however both have been a success. One of the biggest insights is that a podcast is often the most effective and profitable for industries that have a high customer value. Here’s the full write about this topic in Forbes that mentions our company. 

Who Do We Work With At PodKick?

Our expertise is working with companies primarily in the finance, legal and business industries. We understand how to create winning formats that engage listeners and how to reduce the overall time commitment and headaches that often impede the podcast getting released.