In recent years, podcasts have evolved from a niche hobby to a mainstream form of storytelling and education. From true crime to comedy, business to health, there’s a podcast for almost every interest and topic. And with the rise of smartphones and other mobile devices, it’s easier than ever for people to discover and consume …
Building Brand Awareness Through Podcasts: A Cheat Sheet Read More »
If you’re a podcaster, you’ve probably asked yourself, “Is it possible to repurpose podcast content?” The short answer is: yes, it is. The long answer is: it depends. Repurposing your podcast means changing your content’s format—whether from audio to video or from video to text. Sometimes repurposing your podcast will mean adding new information or …
There’s no doubt about it, the branded podcast is on the rise. In 2022, a podcast has become an essential component of any successful content marketing plan, similar to social media or email campaigns. First things first, what exactly is a branded podcast? A branded podcast is a podcast launched by a brand or company …
How to Know if a Branded Podcast is Right for Your Company Read More »
Do you already work with a podcasting company? Or are you new to the podcasting scene? Maybe you’re a veteran podcast host who now finds it difficult to handle production all by yourself? Whatever reason you might have right now, hiring a podcasting company to support you is a positive step. This is especially true …
The best day to release podcast episodes is not necessarily when each one is ready. You might record, edit, and polish off podcast episodes on different days. You can’t just upload them at random if you want them to have maximum impact. When you publish each episode to make it available to your audience matters. …
What is the Best Day to Release Podcast Episodes? Read More »
You need a podcasting service provider when you decide to make your show. This level of help is necessary for long-term success. There are many hosting service companies out there for you to choose from. They will help you store and upload your content to different podcast platforms. Hosting service companies may vary in offerings. Of …
What a Podcasting Service Should Provide: Hosting and Beyond Read More »
Consider outsourcing to a podcast editing service. Doing all your podcast episodes’ pre- and post-production processes by yourself is difficult. It can be time-consuming, too. This leaves you with little time left over to tend to other relevant tasks. If you want to have better and consistent quality with your episodes, then you need a …
Knowing how to grow your podcast audience does not come automatically. Growing your viewership entails building a base of listeners who continuously consume your content and help you spread the word about it. It also means boosting downloads, increasing reviews, and maximizing the value of your material across various platforms. However, building a following can …
Timing is everything. Especially in unpredictable times like today. With your business podcasts, your timing in producing your podcast will make or break the audience’s experience. The business podcasting industry is much like Aesop’s “The Tortoise and the Hare.” Here is a quick reminder if you do not remember the story from Kindergarten: the tortoise …
Successful Business Podcasts, Is Weekly or Monthly Better? Read More »
Do you ever watch a great show that ends on a cliffhanger with the three annoying words: “to be continued…” Imagine that show never coming on again. Leaving you hanging. In a nutshell, that is podfading. You are leaving your listeners, your passion, your content, and purpose in the dust. Don’t let this happen to …
Preventing Podfade: Rediscover Podcast Purpose or Give Up Read More »