If you’re a podcaster, you’ve probably asked yourself, “Is it possible to repurpose podcast content?”
The short answer is: yes, it is. The long answer is: it depends.
Repurposing your podcast means changing your content’s format—whether from audio to video or from video to text. Sometimes repurposing your podcast will mean adding new information or updating older content. It can also be as simple as editing out parts of an episode that don’t work anymore and leaving in the parts that do. In any case, repurposing your podcast will take time and effort—but we’ll show you how!
What Does It Mean To Repurpose Podcast Content?
What does it mean to repurpose podcast content?
It’s a term that gets thrown around a lot, but not everyone knows exactly what it means. The word repurpose can have a lot of different meanings, but when it comes to podcasts, we’re talking about taking an existing audio recording and using it differently. This can include things like editing out parts of the recording and then adding in new material (for example, if you wanted to make your podcast longer), or taking some of the audio from one episode and adding it into another (for example, if you wanted to use part of one interview with an expert in one episode as an intro for another).
When you repurpose podcast content, you can help you reach new audiences, extend the life of your content and increase engagement with existing audiences.
Aside from that, repurposing a podcast means taking the same content and making it available in a different format. For example, if you have a 10-minute podcast on your website, you could also turn that into a video or an infographic.
For this to be effective, though, it’s important that the new presentation is similar enough to the original one that people don’t get confused by it—and it’s also important that the new format gives people who love listening to your podcast something else they can do with it.
Why Is It Important To Repurpose Podcast Content?
Have you ever found yourself wondering why it’s so important to repurpose podcast content?
Well, we’ve got some answers for you.
The first reason is that it makes your content more accessible. If the only place you upload your podcast is on your website, you’re limiting how many people can see it. You could put ads on YouTube and Facebook, but that costs money—and not everyone will see those ads! So if you don’t want to spend tons of cash advertising your podcast and website, repurposing it into other formats is a great way to get more eyes on it.
The second reason is that people are more likely to listen when they don’t have to download anything. If they can just click play on an audio file or watch a video instead of downloading an app or subscribing to iTunes, that will be easier. And easier = more downloads!
And finally? Repurposing means less work for you! Once you’ve created one piece of content, it’s easy enough to turn into something else: an infographic, a blog post, or even another podcast episode (if it makes sense). You don’t have to start from scratch each time.
Here Are 5 Ways To Repurpose Your Podcast Content
Repurposing your podcast content is a great way to ensure you get the most out of your efforts. When repurposing your podcast content, you can create new pieces that are more relevant to your audience and tailored to their needs.
Here are five ways to repurpose your podcasts:
Create a YouTube Video
One of the easiest ways to repurpose your podcast is by creating videos from it.
When you’re done recording an episode, you can upload it to YouTube or Vimeo and use it as a video blog post on your website, or you can embed it in a blog post or social media post. You can even use it as a standalone video on your website’s homepage!
If you have time, you can take the audio from a podcast episode and turn it into a short video with VoiceThread. Just record yourself speaking over the audio and play it back while recording your own voiceover. It’ll be like watching an animated transcript of your original content!
Turn It Into A Blog Post
It’s time to repurpose your own podcast content into a blog!
You’ve been podcasting for a while now, and you’re starting to see results. You’ve built up your audience, you’re getting more downloads, and people are listening to what you have to say. But it can be hard for people who don’t know about your podcast to discover it and listen in. A blog post is one of the most effective ways of getting more eyes on your work—and converting those eyes into ears that will listen to your show.
The best thing about blogging is that it allows you to take full advantage of all the content you’ve already created for your show, including:
- Your episode descriptions
- Your show notes
- The transcripts/transcripts (if available) of each episode
- Any images or graphics from the show that might help illustrate points made during each episode
Turn It Into An Email Newsletter
Email newsletters are great because they allow you to reach people who aren’t necessarily using podcasts as their primary means of consuming media. They also provide another opportunity for engagement with your audience members outside the context of listening through headphones, making them much more accessible than other forms of online media (like social media).
Create an Infographic
In this age of information overload, it can be difficult to cut through the noise and get your audience’s attention. You may have heard that infographics are one of the best ways to do this, but you might not know where to start.
Here’s some good news: You can repurpose your podcast content into infographics!
When you think about it, many things make for a good infographic. For example, it should include interesting data or facts relevant to your target audience. It should also include images—and not just any images, but ones relevant to your infographic’s subject matter. And finally, an infographic should be easy to read and understand so that anyone can understand it quickly without having to read through too much text.
Write a book based on the content
First, writing a book is a huge commitment that takes years and years of work. But it also means that people can read and absorb your content in a way that’s even more effective than listening to a podcast or watching a video. It’s like taking what they’ve heard and making it an experience in their own lives. They can take notes on their reading material; they can highlight interesting parts; they can highlight quotes they love or take notes on quotes they don’t understand yet (you know how many times I’ve written “What does this mean?” in the margins of my favorite books?)
You also have more space to expand upon concepts, dive deeper into certain topics and ideas, and answer questions that came up in your podcast episodes. You can also include additional resources that listeners might find helpful as they learn more about your subject matter—like links to articles or websites that go into more
It’s time to repurpose podcast content. Many people are doing it, and it’s a great way to build your brand and attract new subscribers!
Need some help? Reach out to PodKick today!